Last Updated: 20 August 2026
At LG AURELIA LTD, we are committed to protecting your privacy and handling your personal information responsibly and transparently.
This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit lgaurelia.co.uk, make a purchase, create an account, use our customer features, contact us or otherwise interact with LG Aurelia (collectively, the “Services”).
LG AURELIA LTD is the data controller responsible for personal information processed through our store, except where another organisation acts as an independent controller for its own services.
Our online store is hosted by Shopify.
By using our Services, you acknowledge that you have been provided with this Privacy Policy.
1. Personal Information We Collect
The personal information we collect depends on how you interact with us.
Contact Information
This may include:
• Your name
• Billing address
• Delivery address
• Email address
• Telephone number
Order and Transaction Information
This may include:
• Products viewed or purchased
• Order history
• Returns, refunds and exchanges
• Delivery details
• Discounts or promotions used
• Transaction and payment status
Payment card information is processed securely by our payment providers. LG Aurelia does not generally receive or store your complete payment card number.
Account and Customer Information
Where applicable, this may include:
• Customer account information
• Saved addresses
• Account preferences
• Wishlist items
• Saved products
• Customer preferences
Communications
This may include information you provide when you contact us through:
• Email
• Contact forms
• Customer support
• Live chat or messaging services
• Return or warranty requests
Device and Usage Information
When you use our website, certain information may be collected automatically, including:
• IP address
• Browser and device type
• Device identifiers
• Pages viewed
• Website interactions
• Referring pages or websites
• Shopping and browsing activity
• Cookie and similar technology information
Non-essential cookies and similar tracking technologies are used only where permitted by applicable law and, where required, after you have provided consent.
2. How We Obtain Personal Information
We may obtain personal information:
• Directly from you when you place an order, create an account, join a mailing list or contact us
• Automatically through your use of our website and, where permitted, cookies and similar technologies
• From Shopify and other service providers that help us operate our store
• From payment processors, delivery companies and fraud-prevention providers
• From marketing, advertising or analytics providers where legally permitted
• From other sources where you have authorised the disclosure or where the law otherwise permits us to receive the information
3. Why We Use Your Information and Our Lawful Bases
Under UK data protection law, we must have a lawful basis for processing personal information.
Processing Orders and Providing Our Services
We use personal information to:
• Process and fulfil orders
• Take and confirm payments
• Arrange delivery
• Provide order updates
• Manage customer accounts
• Process returns, refunds and exchanges
Lawful basis: Performance of a contract with you, or taking steps at your request before entering into a contract.
Customer Service
We use information to:
• Respond to questions and requests
• Resolve complaints
• Provide support
• Handle warranty and return enquiries
Lawful basis: Performance of our contract with you and/or our legitimate interests in providing effective customer service and operating our business.
Fraud Prevention and Security
We may process information to:
• Detect suspicious transactions
• Prevent fraud and misuse
• Protect customer accounts
• Maintain website and payment security
Lawful basis: Our legitimate interests in protecting our customers and business, compliance with legal obligations and, where relevant, performance of our contract with you.
Legal, Tax and Accounting Requirements
We may retain and use information where necessary to:
• Maintain financial and transaction records
• Comply with tax requirements
• Respond to lawful requests
• Establish, exercise or defend legal claims
Lawful basis: Compliance with legal obligations and, where appropriate, our legitimate interests in protecting our legal rights.
Personalisation and Website Improvement
We may use information to:
• Save customer preferences
• Provide wishlist functionality
• Improve our website
• Understand how customers interact with our Services
• Recommend relevant products
Lawful basis: Our legitimate interests in improving our Services and customer experience, except where consent is legally required for the technology used.
Marketing
We may use your contact details to send marketing communications about products, offers, collections or services where:
• You have provided consent; or
• We are otherwise permitted to contact you under applicable electronic-marketing laws, including where the existing-customer soft opt-in applies.
You may unsubscribe at any time using the unsubscribe option contained in our marketing messages or by contacting us.
Lawful basis: Consent and/or legitimate interests where permitted by law.
Electronic marketing is also subject to the Privacy and Electronic Communications Regulations (PECR). The existing-customer soft opt-in can apply to marketing for similar products where the relevant conditions are satisfied and customers are offered an opportunity to opt out.
Advertising and Analytics
Where you consent to non-essential cookies or similar technologies, we may use information to measure advertising, understand website performance or provide more relevant advertising.
Lawful basis: Consent where required by PECR and UK data protection law.
You can change your cookie preferences using the privacy or cookie controls available on our website.
4. Cookies and Similar Technologies
We use cookies and similar technologies for purposes including:
• Essential website functionality
• Security
• Shopping basket functionality
• Remembering preferences
• Analytics
• Advertising and marketing, where permitted
Strictly necessary technologies may operate without consent where permitted by law.
Non-essential technologies, including those used for behavioural advertising and certain analytics purposes, will only operate where the required consent has been obtained.
You can manage your preferences through our cookie banner or privacy controls.
If you have a separate Cookie Policy, put a link to it here as well.
The ICO says non-essential cookies generally must not be placed before valid consent has been obtained.
5. Who We Share Personal Information With
We only disclose personal information where necessary, lawful and appropriate.
Recipients may include:
• Shopify, which provides our ecommerce platform
• Payment processors and payment service providers
• Delivery, postal and fulfilment providers
• Customer-support providers
• Website hosting, infrastructure and IT providers
• Fraud-prevention and security providers
• Analytics providers, where permitted
• Advertising and marketing providers, where permitted
• Professional advisers such as accountants, legal advisers or insurers
• Government, regulatory, law-enforcement or tax authorities where required by law
We may also disclose information in connection with a corporate transaction such as a merger, acquisition, restructuring or sale of all or part of our business, subject to applicable law.
We do not sell your personal information for monetary payment.
6. Shopify
Our online store is powered by Shopify.
For much of the personal information processed through our store, LG AURELIA LTD acts as the controller and Shopify processes information on our behalf.
Shopify may also act as an independent controller when customers use certain Shopify consumer services, such as Shop or Shop Pay.
Shopify states that UK customer data is initially processed through Shopify International Limited in Ireland and may also be processed by Shopify affiliates and authorised subprocessors.
You can find further information about Shopify's own processing in Shopify's Consumer Privacy Policy and privacy controls.
One thing to check: if Shopify Network Intelligence / Enhanced Services is enabled on your store, Shopify currently requires additional privacy-policy disclosures and a link to Shopify's Consumer Privacy Policy.
I can help you check that setting after we've finished this policy.
7. Google and Other Third-Party Services
We may use services supplied by Google and other technology providers for purposes such as:
• Analytics
• Advertising
• Website functionality
• Customer reviews
Where Google Customer Reviews or a similar service is offered, customers may be given the opportunity to participate. If you choose to participate, information necessary to operate the programme may be shared with Google.
Google and other third parties process information according to their own privacy policies where they act as independent controllers.
Where consent is legally required for cookies, tracking or advertising technologies, these technologies will only be activated after the required consent has been obtained.
8. International Transfers
Some of our service providers may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we take steps to ensure that an appropriate level of protection applies.
Depending on the destination and circumstances, this may include:
• UK adequacy regulations
• The UK International Data Transfer Agreement (IDTA)
• The UK International Data Transfer Addendum to the EU Standard Contractual Clauses
• Binding corporate rules
• Other safeguards permitted by applicable data protection law
Where required, the appropriate UK data-protection test will also be considered.
You may contact us for further information about safeguards used for relevant international transfers.
The ICO confirms that EU SCCs on their own are not sufficient for a restricted UK transfer; the UK Addendum or another valid UK safeguard may be required.
9. How Long We Keep Personal Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting, tax, fraud-prevention and regulatory requirements.
The period will depend on the type of information and why we hold it.
For example:
• Order and transaction records may be retained for the period required by tax, accounting and consumer law
• Customer account information may be retained while an account remains active and for an appropriate period afterwards
• Customer-support communications may be retained where necessary to resolve enquiries or establish a record of our interactions
• Marketing information may be retained until you unsubscribe or otherwise object, subject to limited records we may retain to ensure your preference continues to be respected
• Cookie and consent records may be retained for appropriate periods for compliance and preference-management purposes
We may retain information for longer where required by law or where reasonably necessary to establish, exercise or defend legal claims.
10. Security
We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
You are also responsible for keeping any account credentials confidential.
11. Your Data Protection Rights
Depending on the circumstances and the lawful basis relied upon, UK data protection law may give you rights including:
• The right to access your personal information
• The right to correct inaccurate or incomplete information
• The right to request deletion of your information
• The right to restrict certain processing
• The right to object to certain processing
• The right to data portability in certain circumstances
• The right to withdraw consent at any time where processing is based on consent
• Rights relating to certain automated decision-making and profiling
Not every right applies in every circumstance.
Your Right to Object
You have the right to object at any time to the use of your personal information for direct marketing.
Where you object to direct marketing, we will stop using your personal information for that purpose.
The ICO specifically says the right to object should be brought clearly and separately to customers' attention, so I would keep that little subsection prominent.
To exercise a privacy right:
Use our Contact Us form.
We may need to verify your identity before fulfilling a request.
12. Automated Processing
We and our service providers may use automated systems to support activities such as fraud detection, security, recommendations and website personalisation.
We do not intend to make decisions based solely on automated processing that produce legal or similarly significant effects on you unless such processing is permitted by law and the required safeguards and information are provided.
13. Children's Privacy
Our Services are not directed specifically at children.
If you believe that a child has provided personal information to us in circumstances where they should not have done so, please contact us so that we can investigate and take appropriate action.
14. Complaints
If you have concerns about how we process your personal information, please contact us first so that we can try to resolve the issue.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.
Information Commissioner's Office
• Wycliffe House
• Water Lane
• Wilmslow
• Cheshire
• SK9 5AF
• United Kingdom
You can also contact the ICO through its official website.
15. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect:
• Changes to our Services
• New technologies or service providers
• Changes to our business operations
• Legal or regulatory developments
When we make material changes, we will update the Last Updated date and, where required, provide additional notice.
16. Contact Us
For questions about this Privacy Policy, our use of personal information or your data protection rights:
Please use our Contact Us page. From there, you can complete our contact form or access our dedicated customer support email address.
LG AURELIA LTD acts as the data controller for personal information processed for the purposes described in this Privacy Policy, except where another organisation acts as an independent controller.