Privacy policy

Last Updated: 20 April 2026


At LG AURELIA LTD, we are committed to protecting your privacy with the same care and integrity that defines our jewellery.


This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit or make a purchase from lgaurelia.co.uk (the “Services”).


Our store is hosted on Shopify, which provides the secure ecommerce platform that enables us to offer our products and services to you.


By using our Services, you confirm that you have read and understood this Privacy Policy.



 

 

1. The Information We Collect

 

We collect personal information only where necessary to provide a seamless, secure and refined shopping experience.


This may include:


Contact Information

  • Full name
  • Billing and delivery address
  • Email address
  • Telephone number


Payment Information

  • Payment card details
  • Billing information
  • Transaction confirmations
    (All payments are securely processed via encrypted payment providers.)


Account Information

  • Login credentials
  • Saved preferences
  • Wishlist and browsing behaviour


Transaction Information


  • Items viewed, added to cart, purchased, returned or exchanged


Communications

  • Messages sent to us via email, live chat or contact forms


Technical & Device Information

  • IP address
  • Browser type
  • Device identifiers
  • Usage and interaction data


We do not collect anonymous data in a way that identifies you personally.

 

2. How We Collect Your Information

 

We collect information:

• Directly from you (when placing an order, creating an account or contacting us)

• Automatically through cookies and similar technologies

• From trusted service providers who support our store

• From marketing or analytics partners (where legally permitted)

 


3. How We Use Your Information

 

We use your information to:


Provide & Fulfil Orders

 

  • Process payments
  • Arrange delivery
  • Manage returns or exchanges
  • Provide order updates

 


Personalise Your Experience

  • Recommend products
  • Save preferences
  • Improve website functionality

 


Marketing (With Your Consent)

  • Send exclusive offers
  • Share new collection launches
  • Display relevant advertisements

 

You may unsubscribe from marketing at any time.

 

Security & Fraud Prevention

  • Protect your account
  • Detect suspicious activity
  • Maintain platform integrity


Legal & Regulatory Compliance


  • Meet tax, accounting, and legal obligations

 


4. Sharing Your Information

We only share your information where necessary and lawful.


This may include:

• Shopify (our ecommerce platform provider)

• Secure payment processors

• Shipping and fulfilment providers

• IT, analytics and marketing partners

• Regulatory or legal authorities where required


We do not sell your personal information.


Where targeted advertising is used, you have the right to opt out at any time.

 

5. Our Relationship with Shopify

Our store is powered by Shopify. Shopify processes certain personal data to:

• Host our website

• Secure transactions

• Improve platform performance

 

6. International Transfers

Your data may be processed outside the UK or European Economic Area.

Where this occurs, we rely on recognised safeguards such as Standard Contractual Clauses to ensure your information remains protected.

 


7. Data Retention & Security

We retain personal information only as long as necessary to:

• Provide our services

• Comply with legal obligations

• Resolve disputes

• Enforce agreements

While we implement industry-standard security measures, no system is completely immune from risk.


8. Your Rights (UK & EEA)

Under UK GDPR and EU GDPR, you may have the right to:

• Access your personal data

• Correct inaccurate information

• Request deletion

• Restrict processing

• Object to processing

• Withdraw consent

• Request data portability


To exercise any of these rights, contact us at:

info@lgaurelia.co.uk


You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

 


9. Children

Our Services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children.

 

10. Google Services

To enhance your experience and maintain the highest standard of service, we utilise trusted Google services, including Google Customer Reviews. After placing an order, selected information such as your email address and order details may be shared securely with Google to request feedback and display verified reviews. Google may also use cookies and similar technologies for analytics, advertising, and service improvement purposes. All data is processed in accordance with relevant data protection regulations.

 

11. Updates to This Policy

We may update this Privacy Policy periodically to reflect operational, legal or regulatory changes. Any updates will be posted on this page with a revised “Last Updated” date.

 

Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact:

LG AURELIA LTD

Office 17241

182-184 High Street North

London

E6 2JA

United Kingdom

Email: info@lgaurelia.co.uk

LG AURELIA LTD acts as the data controller for the purposes of applicable data protection law.